Our Mission

Discover the Human Touch in Hearing Technology

About Us

Southside Hearing Center, its owner, audiologists and staff are committed to the advancements of hearing healthcare in the Lakeville and Rochester, NY community. The Center will provide the most ethical and comprehensive services in Audiology using the most state-of-the-art equipment, procedures and techniques. The Center will provide these services in a clean, healthy and comfortable environment.

Education is at the center of this facility. Southside Hearing Center is committed to educating the patient of Lakeville and Rochester, NY regarding hearing healthcare issues. Southside Hearing Center is committed to the profession of Audiology, and educating the public that the audiologist is the highest qualified professional in hearing care. Southside Hearing Center will ensure that its staff is equally committed to these causes.

Southside Hearing Center will provide appropriate business in compliance with state and federal laws. Fair business will be this Center’s practice.

Why We’re Different

Our audiologists possess the highest credentials and are among the country’s most experienced hearing care professionals. Our expertise is measured by our commitment to patient satisfaction, continuing education, and the application of current technologies. We understand that “value” is not measured by price alone. Rather how well we meet your expectations for service — how well we translate our knowledge into customized hearing solutions and the quality of the experience we offer to you. AudigyCertified™ practices have demonstrated an ability to map individual hearing requirements to complex product and technology choices in a simple, user-friendly, and efficient manner.

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7 Reasons to Visit

We believe that educated patients are our best patients.
We provide our patients with educational materials about hearing loss and the technology options available, to help you make informed choices about your hearing care.
Our expertise and variety of services mean you get the care you deserve.
Our hearing care providers have the skill set to develop a comprehensive better-hearing treatment plan that incorporates the most effective hearing treatment options.
Detailed audiometric testing means we address the specific nature of your unique hearing loss.
Our diagnostic examinations accurately determine what listening environments are particularly problematic for your lifestyle, and a treatment plan is developed specifically for your individual hearing needs.
State-of-the-art hearing aids optimize your ability to hear.
We work with the world’s best manufacturers, and we offer a complete lineup of the most technologically advanced hearing systems available anywhere.
We offer exact hearing aid fitting and programming to your satisfaction.
Armed with an accurate diagnosis, our providers cater to your hearing needs with technology that is comfortable to wear and offers unmatched clarity.
Exceptional follow-up care means you get ongoing, personalized customer service.
As part of our comprehensive better-hearing program, you’ll receive cleanings, free batteries, and hearing aid refittings when changes in hearing and lifestyle occur.
We absolutely love what we do!
We’re motivated by helping people reconnect with their families and loved ones through better hearing, and our passion for better hearing means you get the best experience — every time.


See what people are saying about Southside Hearing Center

  • I started coming to Southside Hearing Center 10 years ago – it’s been a great relationship ever since! At the time, I lived in Caledonia and the location was convenient. Eight years ago, I moved to Chili. Although there are plenty of hearing centers in my area, I still travel to Geneseo for my hearing needs. The people at Southside Hearing Center are great – the others just can’t compare!

    Dave Sabo

  • I was one of Dr. Sue’s first patients! I’ve always been happy with the service I get at Southside Hearing Center – whenever I have a question, they’re always willing and able to answer it for me. They take a personal interest in me, my husband and the rest of my family. I have always recommended them to anyone I know – including both of my brothers – and will continue to do so!

    Jane Windsor

  • I am so happy that Southside Hearing Center is right here in Geneseo. They provide outstanding service and cutting edge technology, combined with wonderful people!

    Mary Beth Mothersell